Uganda: Starbucks and Kawacom to Market Uganda Coffee

Kawacom, einer der großen Kaffee-Exporteure in Uganda, hat sich mit Starbucks zusammen getan um ugandischen Kaffee in den USA zu vermarkten, das berichtet der Daily Monitor. Der Deal begann im Mai 2015 und betrifft 6000 Farmer am Mount Elgon im Bereich Sipi-Falls. Kawacom ist die ugandische Tochter des Global-Players VOLCAFE, der wiederum zum Agrar-Rohstoffkonzern ED & F Man Holdings Limited gehört. Der ist aktiv in den Bereichen Zucker, Kaffee, Getränke, Getreide, Agrar-Transport (Shipping) und Lebensmittel-Spekulation (Brokerage). Der Sitz ist in England und Wales.

Daily Monitor Uganda – By Dorothy Nakaweesi – Wednesday, October 7  2015

Kawacom, one of Uganda’s leading exporting companies, has partnered with Starbucks to sell Uganda’s coffee in all its outlets in the United States. This development which started in May this year is set to benefit close to 6,000 farmers.

Kawacom is supplied Starbucks with its Sipi Falls brand which is being sold as single-origin beans. Ideally single-origin coffee beans have a distinct flavor because they are cultivated from one geographical location, which has a unique climate, elevation and soil conditions. Speaking to Daily Monitor, Mr Thomas Delblr, Commercial Manager Kawacom, said in May this year they sent a 1.92 Metric tons of coffee.

Mr Delblr shares: „Our arrangement was made in one of Starbucks‘ special programme which deals with specialty coffees in which they buy limited volumes which they package and send to their shops across the globe“. He added that because of Kawacom’s long relationship with Starbucks that’s how Sipi Falls brand was spotted.

Mr Delblr said after Starbucks received Sipi Falls coffee they roasted, tested, liked it, packed and distributed it to all their outlets in the US and some of their online subscribers.

„Judging from the responses, we have a good reason to believe that the future is bright because of this deal,“ Delblr said.

web:  Ugandan Company Partners With Starbucks to Market Uganda Coffee web

ED&F Man übernahm Volcafé im Jahr 2004 und ist heute damit der zweitgrößte Player auf dem Rohkaffeemarkt nach der Hamburger NEUMANN-Gruppe. VOLCAFE-website web

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